Notes on startup progress

Making the right referral is half the battle

Just exactly how many floors are we going? Either way, it was a good exercise to express the idea and possibly tailor the solution further:

The Minimal Viable Product (version 1.0)

While I’ve seen other founders being able to sell to a customer just by talking about their product concept and the benefits it offers, personally I need to feel a lot more grounded if I can point to a prototype or minimal viable product to articulate along the benefits of using such and such features. After I graduated, there were a few things I wanted to test my skills in: one of them is product management. The process of creating a product and deciding on the type of user interaction to be performed on the product to help users get the most value. There have been different approaches to do this from various non-technical founders. Writing and describing in specific details the user experience and interaction with your product in an essay. Then, there are others like me who need to work and learn the actual product creation functionalities to feel secure in what the value proposition that I’m selling: Cut down on administrative expenses when you create an online profile, automate your appointment booking and referral communication to medical specialists. Pre-filtering to attract the right referral patients with complete information reduces the unnecessary back and forth communication that is clogging up your receptionists’ phone lines.

Are these Features or Product?

Without even beginning to define the terms between product management and product designer, I had to design the minimal viable product. The recurring advice that I’ve heard from entrepreneurs and advisors (people who worked at early stage startups) is that I need to focus on defining just one product instead of a product suite. Well, the latter is tempting because if you do enough research, you’ll find that your customers are generally dealing with a ton of problems instead of one problem. If my understanding is correct, it also sounded like creating a feature instead of a product should be prioritized here. Does the feature bring about the change necessary to create a new reality that doctors and healthcare professionals can capture value and reap the benefits right away? Well, I define a feature to be a minor functionality: ability to email, make a call through the app — not the defining feature that create value for the customer.

A walk-through: Get a referral consultation with the right medical specialist quicker and easier

Step 1. Create your doctor’s profile.

The first step is to make sure you get discovered by doctors and patients looking for your medical specialty. Make sure relevant information is included for other doctors and medical specialists to understand the services you offer so that they can make the proper and correct referrals.

Step 2. Upload supplementary documents for referrals to make sure they’re easily discoverable.

Step 3. If other doctors consider you to be right for their patient, they can make a referral from your profile page right away.

When you scroll down the profile page, you can choose the option to make a referral.

Final Step. A customized referral form will require referring primary care physicians to fill in and pre-qualify these patients prior to booking an appointment.

For the doctor who is receiving faxed referrals, pre-qualified patients are a time saver and reduces the follow-on back and forth communication. This is particularly relevant cost saving mechanism to doctors and medical specialists who run their own clinics.

a digitized referral form for general practitioners to submit

Setting up automatic workflows

If we remember the purpose of digitalizing medical records is to prevent misplacement of paperwork (and the subsequent time wasted on re-ordering lab tests), this same train of logic applies here regarding digitalizing referrals and pre-sorting referrals into relevant categories, which the fax machine couldn’t do. Preventing referral communication breakdowns is about taking a proactive step towards setting up the right workflows today.

If you would like to pre-order or have questions about my minimal viable product, please sign up on my website here.



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Jacqueline Chan

Jacqueline Chan

An online diary regarding reflections, thoughts on emerging tech, sales and stuff. Drop me a message at Jacqueline [dot] gotomarket [at] gmail [dot] com