MaRS Impact Health Event: Changing health behaviours through digital access

  • Using digital access to match people with physiotherapists and improve treatment adherence. (Curv Health)
  • Drastically reducing the time to an accurate skin diagnosis using AI to do the initial screening. (Skinopathy)
  • Using a digitalized process to replace traditional manual recruiting for clinical trials. (Honey Bee Health)
  • Because medical knowledge is growing exponentially, a startup is resolved to create a system to deliver relevant insights to the physician. (Verto Health)
Healthily Match’s mission is to create new possibilities for mental health access through digital means
This is Healthily Match’s mission. We’re here to imagine and create new possibilities for mental healthcare access. We’re excited to see how other digital health startups are changing up the status quo to improve health outcomes!
  • Social media platforms have become a point of convenient access. Pinterest has created its own content while a multitude of mental health startups uses social media to drive consumer interest to their website.
  • EAPs (Employee Assistance Programs) is premised on the presumption that employers want to improve productivity when they offer convenient and immediate mental and physical healthcare resources or access to their employees. Because the quality of healthcare delivered is important, these startups that sell to employers are also proving that their tech-enabled solutions are indeed more effective than traditional pathways to healthcare.

Takeaways for further reflection

  • A founder has expressed that selling to B2B is selling specific use cases. In fact, when is it ever that in other scenarios businesses aren’t selling use cases? People want to use the product for specific purposes, showing examples where they’re using these products to improve their outcomes.
  • Philanthropy and Health Innovation. Did you know that philanthropy investment is also based on return potential? Very cool to see non-profit foundations such as the Junior Diabetes Research Foundation being able to dedicate investment towards research-based startups.
  • Environmental Variables such as taxes and other policies affect hiring and talent acquisition. This hits home so hard for the industry I’m targeting — the licensed therapists. With technology and tele-health enabling geographical access, archaic licensing rules that limit therapists’ practice areas in certain areas present artificial barriers to access.

The Vision

Having a vision is about setting a clear goal and purpose for the startup, and then trying (hopefully, innovative) methods to get there.

With technology, there comes the expectation that personalization is going to be key.

In summary, I think this goes back to pointing out how marketing segmentation is so important — that different segments of customers have different needs, behaviours, lifestyles etc. With technology, there comes the expectation that personalization is going to be key. Adoption barriers have very real implications for a startup that is looking to grow rapidly. Are customers educated enough to use your product? Do they tend to be risk-averse and don’t like change? There is now an expectation that successful products are sufficiently easy-to-use across all customers segments in order for the product to have scalable potential.

Conclusion

After listening to these founders showcasing their startups, the key barrier remains: how to drive adoption to the masses? For certain people, it might appear the core barrier is access. For founders, finding the right business model, accessing the right distribution channels, and building the right product remains to be a challenge.

Follow Us on Social Media

Check out the Healthily Match website, or follow us on various social media channels to get updated on products, and other partnerships.

What does this mean?

This means we’re building technology that helps therapists track and prove the clinical efficacy of their treatments so that they save time managing clients, communicating and sharing these results with their clients and other doctors.

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Jacqueline Chan

Jacqueline Chan

An online diary regarding reflections, thoughts on emerging tech, sales and stuff. Drop me a message at Jacqueline [dot] gotomarket [at] gmail [dot] com